Honesty: All that we do must be with integrity and fairness, whether we are choosing programs to air; communicating with our viewers, and citizens; or working with our colleagues and volunteers
Unity: Our programs and outreach services should unite us to each other and to the world around us, all the while respecting our differences and celebrating our uniqueness as Liberians and Africans.
Tolerance: By offering a window into the world of people next door as well as worlds away, Atlantic Cable TV encourages tolerance and respect for diversity.
Citizenship: Atlantic Cable TV seeks to build a strong community of citizens who are able to make educated, informed choices for Liberia and the world. We encourage involvement in civic life and respect the values of our democratic society.
Accountability: Atlantic Cable TV will always take ownership of the choices made by the staff and volunteers, and will use its guiding principles, mission, vision and values to inform all decisions. Donors and viewers have the right to know about the station’s goals, structure and activities.
Independence: By serving as a local, independent voice that is beholden to the citizens of Liberia and not outside influences, Atlantic Cable TV can focus on making a difference in Liberia.
Impact: Our programs will be measured by the positive impact they have on our citizens and not by the supporting revenue they generate. The feedback of our viewers and members will inform our choices for programming and outreach.
